{"title":"Launch Collection","description":"\u003cp\u003eThe three hats we’re launching with. More designs completed and coming soon!\u003c\/p\u003e\n\u003cp\u003ePremium hats for every day rotation\u003c\/p\u003e","products":[{"product_id":"old-florida-hat","title":"Old Florida Hat","description":"\u003cp\u003e\u003cstrong\u003eWhere it all began.\u003c\/strong\u003e Our flagship channels the sun-soaked optimism of mid-century Florida—when turquoise and orange weren't just colors, they were a vibe. Before the high-rises blocked the horizon and the theme parks rewrote the script, Florida was motels with neon signs, roadside citrus stands, and endless undeveloped coastline.\u003c\/p\u003e\n\u003cp\u003eRetro without being costume-y. Nostalgic without being sentimental. The best version of Florida still exists—you just have to know where to look.\u003c\/p\u003e\n\u003cp\u003eShow you have Old Florida soul!!\u003c\/p\u003e\n\u003ch4\u003eDesign Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCream \/ natural crown\u003c\/li\u003e\n\u003cli\u003eTurquoise \/ teal bill\u003c\/li\u003e\n\u003cli\u003eTurquoise “OLD FLORIDA” embroidery with orange outline\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eTurquoise top button\u003c\/li\u003e\n\u003cli\u003eRetro Miami color scheme\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, (no mesh), snapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retro Tropics","offers":[{"title":"Default Title","offer_id":45032172486725,"sku":"RT-OLDFL-001","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/1981\/7029\/files\/Old_Florida_1_d523c4e0-0b00-4a25-b971-4ce2d72aae5b.jpg?v=1779385412"},{"product_id":"florida-man-hat","title":"Florida Man Hat","description":"\u003cp\u003e\u003cstrong\u003eYou've seen the headlines. You've heard the stories. Now wear the legend.\u003c\/strong\u003e The FLORIDA MAN hat leans all the way into the beautiful chaos that makes Florida, well, Florida.\u003c\/p\u003e\n\u003cp\u003eBold newspaper-style lettering screams “EXTRA! EXTRA!” and a camo bill nods to our swamp-dwelling roots. Equal parts self-aware and unapologetic—because being a Florida Man isn't an insult. It's a badge of honor. It means you wrestle gators (metaphorically… mostly), you fish in hurricanes, and you wouldn't live anywhere else, because who cares what they think!\u003c\/p\u003e\n\u003ch4\u003eDesign Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTan \/ khaki crown\u003c\/li\u003e\n\u003cli\u003eCamo pattern bill\u003c\/li\u003e\n\u003cli\u003eBold orange “FLORIDA MAN” embroidery with black outline\u003c\/li\u003e\n\u003cli\u003eNewspaper headline font\u003c\/li\u003e\n\u003cli\u003eRetro Tropics logo on side\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel (no mesh), snapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retro Tropics","offers":[{"title":"Default Title","offer_id":45032172912709,"sku":"RT-FLMAN-001","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/1981\/7029\/files\/Florida_Man_1_dfc35811-a03b-4724-b3ce-836b26ba6bab.jpg?v=1779385428"},{"product_id":"rancher-hat","title":"Rancher Hat","description":"\u003cp\u003e\u003cstrong\u003eFlorida ranching doesn't look like Texas or Montana\u003c\/strong\u003e—it's scrub palmetto, cypress stands, and cattle that know how to navigate swampland. The RANCHER brings that rugged, often-overlooked heritage to life with premium suede construction and an authentic cattle brand that tells a story older than the tourist traps.\u003c\/p\u003e\n\u003cp\u003eThis is Florida cowboy culture—equal parts Southern grit and subtropical soul. The brand isn't just decoration; This is the brand destined to be on the cattle of the founders dream Florida ranch, it's a mark of ownership of Florida by all of us, of legacy, of land worked by generations who understood that Florida's interior is just as wild as its coasts.\u003c\/p\u003e\n\u003ch4\u003eDesign Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTan \/ brown premium suede construction throughout (no mesh)\u003c\/li\u003e\n\u003cli\u003eMid-height crown\u003c\/li\u003e\n\u003cli\u003eDark brown cattle brand on front \u003c\/li\u003e\n\u003cli\u003eRetro Tropics logo embossed on side\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, snapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retro Tropics","offers":[{"title":"Default Title","offer_id":45032173600837,"sku":"RT-RNCH-001","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/1981\/7029\/files\/Rancher_1_777cf5fe-3605-400a-a01d-ae2946557741.jpg?v=1779385420"}],"url":"https:\/\/retrotropics.com\/collections\/launch-collection.oembed","provider":"Retro Tropics","version":"1.0","type":"link"}