{"product_id":"rancher-hat","title":"Rancher Hat","description":"\u003cp\u003e\u003cstrong\u003eFlorida ranching doesn't look like Texas or Montana\u003c\/strong\u003e—it's scrub palmetto, cypress stands, and cattle that know how to navigate swampland. The RANCHER brings that rugged, often-overlooked heritage to life with premium suede construction and an authentic cattle brand that tells a story older than the tourist traps.\u003c\/p\u003e\n\u003cp\u003eThis is Florida cowboy culture—equal parts Southern grit and subtropical soul. The brand isn't just decoration; This is the brand destined to be on the cattle of the founders dream Florida ranch, it's a mark of ownership of Florida by all of us, of legacy, of land worked by generations who understood that Florida's interior is just as wild as its coasts.\u003c\/p\u003e\n\u003ch4\u003eDesign Details\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTan \/ brown premium suede construction throughout (no mesh)\u003c\/li\u003e\n\u003cli\u003eMid-height crown\u003c\/li\u003e\n\u003cli\u003eDark brown cattle brand on front \u003c\/li\u003e\n\u003cli\u003eRetro Tropics logo embossed on side\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, snapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retro Tropics","offers":[{"title":"Default Title","offer_id":45032173600837,"sku":"RT-RNCH-001","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/1981\/7029\/files\/Rancher_1_777cf5fe-3605-400a-a01d-ae2946557741.jpg?v=1779385420","url":"https:\/\/retrotropics.com\/products\/rancher-hat","provider":"Retro Tropics","version":"1.0","type":"link"}